Design and Production of International Publications
The Need - Synchronized Release Dates:
In addition to my role as designer & producer of the assets shown on this page, I was asked to evaluate and revise a process where digital publications were produced AFTER their printed counterparts were released:
- The online vendor who hosted the digital publications was expensive, and their technology made for klunky, prolonged uploads;
- Profit opportunities were lost with digital versions being launched 1-2 months after print releases, as the pages were filled with time-sensitive offers;
- Each page spread was an individual asset to be archived; in the original process, digital versions were doubling data storage needs.
The Solution
My new process resulted in the following:
- As an international giant, S.E. has much leverage; we took advantage, started a bidding war, and landed the best deal with the best vendor! Their improved technology knocked off hours of upload time;
- Print/digital versions were published and uploaded at the same time—no more expired offers!
- Print/Digital page spreads were contained in layers within the same file, reducing data storage needs by 50%.
Besides being a joy to work with, Tom is a take-charge person who is able to present creative ideas and communicate the benefits. He proactively streamlined and improved process in an effort to increase speed to market.
Elizabeth Henderson, Regional Editor, Creative Services, United States
Tom is a very talented designer, and offers special value as a true team player. He is knowledgeable about all the latest technologies, constantly learning all aspects of software upgrades and industry trends. Tom possesses a keen design sense, understands fine typography and knows how to create files that can be executed error-free for both print and web solutions.
Every time our team has had a need for extra help, or assistance with any out-of-the-ordinary projects, Tom stepped up to the plate to ensure we got the job done on time, and with high-quality results. He has also done an excellent job in one-on-one training for new employees.
Kathleen Cournoyer, Production Manager, Creative Services, United States
I have had the pleasure of working alongside Tom Slater for 1 year in the Global Marketing department, where he has been entrusted with a great deal of responsibility.
I have had the opportunity to observe Thomas' professional skills, as well as his interpersonal style. He is consistently pleasant, and takes on all assignments with enthusiasm and dedication. I wish that all of my co-workers had his attitude. Regardless of deadlines or other pressure, Thomas always delivers. His superior organizational skills make him the consummate multi-tasker.
I will surely miss seeing Thomas around the office when I am in the U.S.
Marta Kobus, Project Manager, Global Marketing, Warsaw, Poland