Messaging and Branding for a Santa Barbara Chiropath

Deliverables

Copywriting • Branding • Anatomical Illustration • Website • Print Collateral

The Need

This Chiropath connected with me after trying to establish his new presence in Santa Barbara by means of self-made promotions. His pieces weren't serving him well, as they were random in appearance and filled with complex jargon that overshadowed the easy-sell benefits of his services.

The Solution

After many back and forth exchanges, a clear message was derived and written in a friendly, second-person narrative. Accompanied by action-oriented photography, that narrative explains how elite athletes can overcome physical limitations in order to attain peak performance.

Initial Concepts  Visit Site

Intently listening to my objectives and reviewing my existing materials, Tom questioned my mixed messages with gentle persistance. Both textually and visually, he helped me simplify and clarify exactly what I wanted to say. Then he delivered a striking media package that I consider to be a solid foundation from which my business will grow and thrive.

I thank Tom for helping me see my services and myself, through the eyes of my audience; the process has helped me to be a much better communicator, and the package that he delivered is beautiful.