Brand Consultant for a Washington Lobbyist

Deliverables:

Branding • Foil-Stamped Print Collateral • Website

The Need:

First impressions are especially important for a lobbyist, and this client embraced his need for high-end branding. Naming his group after a significant date in (Rhode Island) history, he wanted a suitable visual which conveyed his group's presence in both Washington and in Providence.

The Solution:

Iconic to both Washington and Providence, the dome absolutely tied into the client's dual presence. It is joined by a calligraphic logo and the tagline, “Advocacy, Representation, Results.” Appearing together or separately on his items, the three elements work together as a cohesive system.

Simply put, Tom Slater helped the Mayforth Group to be presented as a viable and legitimate government relations firm. In our business, image is so important. Because of Tom, we stand out from all our competitors.
Rick McAuliffe, Lobbyist & President of the Mayforth Group


Mayforth Group Custom Binder, outside cover
Mayforth Group Custom Binder, inside spread
An alternative to the boilerplate pocketfolder, this unique piece could accomodate just a few pages of literature, or be loaded up with a multi- tabbed document. Assembly was a simple matter of collating, stapling and folding.
Spreads of former Mayforth Group website