Liberty Mutual Mailer Boosts Website Traffic

Deliverables

Pop-up Mailer • Print Ads

The Need

  • When Liberty Mutual launched their ‘Life After Liberty’ portal, the iPad craze was in full swing, so the marketing team wanted to premiere one in this mailer.
  • Hoping to drive traffic to the portal, they were looking for an economical but unique format for captivating their mobility-minded audience. A simple pop-up format delivered the goods.

The Solution

As seen below, Google Analytics proved the week of the mailing to be a big success!

Tom,

See the impressive results below for your Life After Liberty mailer … almost 10% of the mailer recipients went to the LAL site in the past week!

Nice job,
Ellen


Google Analytics tracking performance of Life After Liberty Brochure
Life After Liberty pop-up brochure fold sequence 3
A Z-fold combined with a simple die cut rendered a clever pop–up that brought the requested iPad element front and center.
Life After Liberty pop-up brochure fold sequence 1 Life After Liberty pop-up brochure fold sequence 2 Life After Liberty pop-up brochure fold sequence 4